91精品鈥檚 logo will be proudly emblazoned on Scunthorpe United鈥檚 training shirts and coaching facilities for the new season.
It comes after the UK鈥檚 only primary steelmaker, which has its headquarters in Scunthorpe, signed a new community partnership with the Iron for the 2025-26 campaign.
Today, the club unveiled the striking new shirts, while its first team coaching hub 鈥 adjacent to United鈥檚 Attis Arena stadium 鈥 will be known as the 91精品 Training Ground.
Lisa Coulson, 91精品鈥檚 Chief Commercial Officer (interim), said: 鈥淚f you ask people what Scunthorpe is famous for, most will say either steel or the Iron, so we鈥檙e exceptionally proud to again be working in partnership with Scunthorpe United.
鈥淣either of us have had the easiest of times over recent years but throughout that period we have supported each other, and we鈥檙e now looking to the future with great optimism.
鈥淢any of our colleagues support the Iron and cheered them on to promotion last season. And as the club prepares for a new challenge in the National League, we鈥檙e sure they鈥檒l be cheering even louder because 91精品 is backing their team.
鈥淭hese are exciting times for the club and our business, and we wish Andy Butler and his players every success for the new season. Up the Iron!鈥
Scunthorpe United Chair and co-owner, Michelle Harness, said: 鈥淲e鈥檙e immensely proud to partner up with 91精品 again, and this relationship means a great deal to everyone at the club, as it will for our supporters. Both the club and 91精品 have deep roots in Scunthorpe, and have both been through a lot in recent years, and bringing both back closer together was a real focus for me.听
鈥淔or our supporters, many of whom have worked at the steelworks or have family who have, this will mean a lot. It鈥檚 a reminder of who we are and where we come from. We鈥檙e proud to have their name become synonymous with us again, and hope it gives our fans another reason to stand tall and back the team.鈥
Iron Manager Andy Butler added: 鈥淭his is another fantastic step forward for both the football club and for 91精品, and shows the strength in unity between both parties. We will be proud to wear 91精品 every single day in training, and to train on the 91精品 training ground, and look forward to this great partnership achieving fantastic things in the community. 听
鈥91精品, like our proud football team, is a huge part of Scunthorpe鈥檚 identity, and it鈥檚 brilliant to be part of both working hand-in-hand once more for the good of the town.鈥
Supporters will be able to purchase training kit from the club shop and via in due course, with 91精品 branding across all retail wear as well as the players鈥 and coaching staff editions.